With the further opening up of financial markets , the rapid development of capital markets , the increasingly intensified inter - bank competition and , with china ' s accession into wto , the rushing - in of foreign - capital banks , china ' s financial markets are shifting gradually from sellers market to buyers market and the operational environments of commercial banks are undergoing profound changes 随着金融市场的进一步开放，资本市场的迅速发展，同业竞争加剧，以及加入wto后外资银行的涌入，我国金融市场也逐渐从卖方市场转变为买方市场，国有商业银行的经营环境面临着深刻变革。
Facing the opportunity and challenge of the economic globalization , our enterprises need to know to do their business ; after the accession into wto , our businesses should to know how to compete with the international giant companies in domestic and international market ; the war of price has being prevalent frequently 我国企业面对经济全球化的机遇与挑战，加入世界贸易组织( wto )后，又在国内、国际市场同时和强大的国际对手展开竞争， “价格战”烽烟此起彼伏。
Besides , with china ' s accession into wto , the chinese enterprises are facing an increasingly fierce competition . therefore , how to develop and apply the competitive intelligence in china is an important subject demanding deep research and exploration . through an intensive study of the development and application status of competitive intelligence in china , the thesis figures out some problems in the current circumstances as well as the roots of the problems 纵观竞争情报在我国的二十多年的发展历史，我国在竞争情报的研究和应用上取得了很大的进步，但仍处在初级阶段，存在着许多问题，如我国竞争情报的理论研究与企业实践相脱节，我国许多企业对竞争情报的重要性认识不足，企业的情报机构和部门欠缺科学、规范的操作手法和缺乏专业的竞争情报人才等。
Taking the theories of marketing , economics of money and banking and modern enterprise management as theoretical foundation , modern commercial banks as benchmark , china ' s accession into wto as social background , this dissertation analyzes the changes of market and customer needs , examines the marketing policies and behaviors of china ' s state - owned commercial banks , explicates the essence and orientation of marketing policies for state - owned commercial banks , and puts forth market competition strategies 本文以市场营销学、货币金融学以及现代企业管理理论为依托，以现代商业银行为参照，紧扣当前入世的时代背景，分析市场与客户的需求变化，探索国有商业银行的市场营销策略和营销行为，阐明国有商业银行市场营销策略的基本内容和方向，提出市场竞争策略。
On one hand , compared with those powerful state - owned bankers , they are subjecting to disadvantages in the aspect of asset scale , outlets location , and the degree of e - commerce but also the source of capital , allocation of asset and even assurance of credit . on the other hand , they have to deal with the changes of the " rules of game " after china ' s accession into wto as well as the severe challenges and impingements advanced by foreign banks 一方面，与国内国有大商业银行相比，它们无论在资产规模、网点设置、电子网络化水平方面，还是在资金来源、资产配置以及信用保证等方面都处于不利的地位，致使市场不断被蚕食；另一方面，它们还面临着加入wto后带来的游戏规则的变化，外资银行参与竞争所带来的猛烈冲击和严峻挑战。
With advances in technology and economic globalization , especially after china ' s accession into wto , china ' s state - owned enterprise reforming process must address the very important issue that china ' s enterprises , especially state - owned enterprises in traditional industries continuously improve the level of human resources management to enhance market competitiveness 随着科技的进步、经济的全球化,尤其是我国加入wto之后,我国企业,尤其是处在传统产业的国有企业,如何不断提高人力资源管理水平从而强化市场竞争力,是我国国有企业改革过程中必须解决的十分重要的问题。
The thesis aims to explore how transnational corporations adjust their investment strategies in china and amplify their investments in the context of china ' s accession into wto by analyzing the newest trends and developing strategies of modern tncs , combining with the current situation of tncs " investments in china and the implication exerted by china ' s wto membership on china ' s investment environment . the thesis also advances some preliminary suggestions on some countermeasures china should adopt to absorb foreign investments 本文旨在通过对当代跨国公司最新发展趋势与发展战略的分析，结合跨国公司在华投资发展状况及入世对跨国公司在华投资环境的影响，探讨跨国公司在中国入世的新情况下，如何调整在华投资战略，扩大在华发展，并对中国为吸引跨国公司投资而采取何种对策谈一些粗浅的看法。
With the china accession into wto and deeper reform and wider opening , there will be the new tendency of the official crime , which will challenge the theory and judicial practice . therefore , there is being of great practically and theoretically significance to study the official crime and perfect its system under such circumstances 随着我国加入wto ，改革开放不断向纵深发展，职务犯罪会出现新的发展趋势，在司法实践和理论方面也会出现新的问题，因此，在这种形势下研究职务犯罪，完善职务犯罪的立法体系也就具有了很强的现实和实践意义。
